You are all set to launch or expand your business - how do you find your customers? We will begin by defining our customer segments and unique value propositions for each segment. Then we will dive into the ins and outs of different marketing outlets, how to build buzz and publicity, and ultimately how to serve your ideal customer’s needs.
Julia Vanderput is a marketing consultant specializing in consumer insights, digital marketing and multicultural audiences. Before becoming a consultant at local marketing firms, Julia worked in advertising agencies in Philadelphia and Durham, managing projects for IKEA, Mizuno, Travelocity, Samsung and Sherwin-Williams. Julia now consults at a marketing firm coaching clients on growing their businesses through their digital presence and keen customer insights. She is especially interested in uncovering brand truths and communicating those to a larger audience through content strategy and consumer psychology.